Messages
3/6/2024
15 : 34
Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry
Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's
2/28/2024
15 : 34
Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing
Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of
2/21/2024
15 : 34
Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO
Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses
2/19/2024
2 : 34
Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed
Issue #438 - February 14th, 2024 Happy Valentine's Day What Is a Good Shopify Speed Score—and Does It Matter? Michael Gooding gets into Shopify's new Web Performance Dashboard and how it
2/7/2024
15 : 34
Shopify Dispatch Issue #437 - Winter Editions, Shopify Product Reviews closing down
Issue #437 - February 7th, 2024 Shopify Editions Winter 2024 The big news this week is Shopify's Winter 2024 Edition. Highlights I found interesting: The Shopify Subscriptions app is now in full
1/31/2024
15 : 34
Shopify Dispatch Issue #436 - Shifting power
Issue #436 - January 31st, 2024 A light week as Shopify seems to be holding back for its upcoming winter feature release. Moneyball Kevin Hillstorm writes about what happens as power shifts and why
1/24/2024
15 : 34
Shopify Dispatch Issue #435 - Under-performing channels
Issue #435 - January 24th, 2024 What Are We Doing? Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel
1/17/2024
15 : 34
Shopify Dispatch Issue #434 - Shop Pay for all, Own your own event
Issue #434 - January 17th, 2024 Experience the Magic of Shop Pay Shopify is now offering Shop Pay to non-Shopify stores (mostly enterprise stores). If this is successful, it could mean more features
1/12/2024
9 : 25
Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed
Issue #433 - January 10th, 2024 Traffic tanked, now what? Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it. Shop channel now pre-installed for new merchants
1/3/2024
15 : 34
Shopify Dispatch Issue #432 - Amazon tax
Issue #432 - January 3rd, 2024 $19.99 on Your Website, or $15.99 on Amazon? Same Product Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay. Start
12/27/2023
15 : 34
Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes
Issue #431 - December 27th, 2023 Have you ever watched a spider? Ilana Davis writes about SEO spiders and why worrying them might be a waste of time. Boxing Day Kevin Hillstrom writes about how
12/20/2023
18 : 34
Shopify Dispatch Issue #430 - Merchandising, Find 404 pages
Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and
12/15/2023
13 : 54
Shopify Dispatch Issue #429 - Website name in SEO results, Late shoppers
Issue #429 - December 13th, 2023 Showing site name in search results Ilana Davis describes a new Google result update where the website now has control over the website name shown in the search
12/6/2023
15 : 34
Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines
Issue #428 - December 6th, 2023 Sold-out products should link to an alternative Ilana Davis writes about how to link to alternative products on out-of-stock products. What Is The Message? Kevin
11/29/2023
15 : 34
Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results
Issue #427 - November 29th, 2023 Inflection Points: Thanksgiving Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price? This is how you can make customer segmenting
11/22/2023
15 : 34
Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday
Issue #426 - November 22nd, 2023 All merchants can now choose between the one-page checkout and three-page checkout Shopify has added the option to use a one-page or three-page checkout for all non-
11/17/2023
3 : 7
Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions
Issue #425 - November 15th, 2023 5 Reasons to Ship and Fulfill With Shopify This Holiday Season Maria Acle gives a few tips about shipping for the 2023 holiday season including avoiding the holiday
11/8/2023
15 : 34
Shopify Dispatch Issue #424 - Difficult customer acquisition, Shopify Tax Platform
Issue #424 - November 8th, 2023 Times Have Changed Kevin Hillstrom writes about how 2023's customer acquisition is getting so difficult that stores are reaching for deep discounts even before the
11/1/2023
14 : 34
Shopify Dispatch Issue #423 - Shop cash on web, Using Shopify AI content
Issue #423 - November 1st, 2023 Shop Cash Expands to the Web, Just in Time for Holiday Shopping Shopify has released the Shop search and marketplace to the web. This now makes it possible to search
10/25/2023
14 : 34
Shopify Dispatch Issue #422 - GeoIP, Rebuy rates impact loyalty
Issue #422 - October 25th, 2023 GeoIP is now a part of Automatic Redirection Shopify has moved the GeoIP feature from Shopify Plus into the Automatic Redirection. If you use either of these, you'